Lifecycle Marketing in the Digital Age: Strats for Success
Lifecycle marketing plays a pivotal role in shaping the success of brands by emphasizing the entire customer journey and providing a strategic blueprint for interacting with customers at each point of their journey. Lifecycle marketing strategies are critical for everything from attracting potential customers to fostering a base of loyal customers. These strategies are indispensable […]
ChatGPT Prompt Engineering For Life Science Marketing
I recently watched Deep Mind’s free class on AI ChatGPT Prompt Engineering for Developers. The class provided a great primer on ChatGPT and offered helpful tips for prompts. As life science content marketers, diving too deep into the details may not be necessary, but having a more comprehensive understanding of the technology can give you […]
8 Fundamental Conversion Metrics: What To Track And Why
Tracking and defining your conversion metrics opens a path to measuring your digital marketing strategy’s success. Just like choosing the right goals for your company, picking which metrics you focus on will deeply impact your decisions. Digital marketing is not only about trying to inspire customer loyalty through clever marketing tactics, catchy advertising campaigns, and […]
5 Essential Analytics Tools For Digital Marketing
There are many analytics tools for digital marketing that can help you track, analyze, and improve your marketing efforts. The following five can help you stay tuned to current trends and make your job easier and more effective. If you’re a marketer in the life sciences or biotech fields looking to develop and maintain efficient […]
7 SEO Lead Generation Tips For Life Science And Biotech Companies
For life science and biotech companies to remain relevant, showing up on Google and Bing’s front page search results has become a must. To achieve this, Search Engine Optimization (SEO) is one of the most — if not the most — effective marketing tools for a company to generate leads and establish credibility. But securing […]
It’s 2022! Strategies To Digitize Your Life Science Company’s Marketing
New year, new marketing trends! And since what was working last year is constantly evolving, here’s what a life science marketing strategy for 2022 should look like. The rules of the game are changing as the impact of the sales enablement role is constantly growing. As of early 2022, the seller to sales enablement employee […]
Building an Effective Content Dashboard: Measuring Your Marketing Metrics’ KPIs
Most marketers understand the importance of content marketing for lead generation. But if you want to measure the impact of your brand’s content strategy, certain metrics matter most. Here are the most relevant ones for the life sciences and biotech industries. The pharma industry is going through some major changes. With a global market size […]
What To Look For When Hiring a Marketing Operations Lead
With the right execution of your well-planned strategy, marketing operations can generate mind-boggling profits for your company. It is imperative that you hire a Marketing Operations Manager to lead your internal team and processes Here are a few crucial skills and qualities to look for. Understanding What “Customer-Centric” Stands For Your customers’ needs should be […]