CONTENT MARKETING

Case Studies

CONTENT MARKETING CAPABILITY BUILD FOR AI GENE THERAPY SOFTWARE COMPANY

The Situation

Form Bio, a newly formed Gene Therapy AI software company, sought out Sciencia Consulting’s services to support building out their new marketing department. They partnered with Sciencia to help launch their new website, build a content marketing function, develop a Resource Center and provide ongoing SEO blogging support.

The Plan

Implemented Monday.com, an integrated MarTech project management tool, to streamline operations.
Orchestrated a content calendar spotlighting thought leadership in AI and gene therapy development.
Engineered SEO-optimized content development systems blending PhD science writing expertise with AI tools for efficiency.
Created Resource Center complete with whitepapers, guides and technical documentation.
Generated customized AI images for blog using MidJourney.
Crafted bespoke analytics dashboards for strategic insights.
Provided invaluable support for their public relations strategy.

The Result

35% content development cost reduction
137% increase blog traffic versus previous year
Average 6% organic CTR
Generated over 50 customized AI images for blog
Cultivated a reputable brand name and built trust within the gene therapy industry

CLIENTS WORK WITH US FOR MULTIPLE PROJECTS

YEARS EXPERIENCE PER CONSULTANT

100

LIFE SCIENCE CLIENT FOCUS

TESTIMONIALS

What Our Clients Say About Us

“Sciencia did a fantastic job supporting our team. They built the digital content marketing function from the ground up and helped us save on costs while cultivating a reputable brand name and trust with our target audience.”

Adam Weinroth, Chief Marketing Officer

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CONTENT MARKETING

The Situation

The Plan

The Result