Services
Global Product Launch Excellence and Activation
Align your regional teams and internal forces through a customized, data-driver product launch strategy for life science products.
Trusted by top biotech companies and start-ups
Custom-Tailored Based on Your Data
At Sciencia Consulting, we know that a successful global launch requires effective planning, market differentiation, communication, education, and an expert team. Our approach to product launch excellence and activation is far from being a “one size fits all” consulting. We use insights from data to modify how we market and create goals to drive new business models.
We build a big ecosystem approach and go beyond selling an asset. We find the intersection between your new product and your targeted market, and how to portray this considering cultural factors and regional communication channels. All this information is then seamlessly integrated into your launch and global marketing plan with the employment of digital MarTech tools.
In the ever-changing biotech field, competition is fierce, so we embrace the challenge and use it to fuel our work. We create compelling campaigns and dynamic interactive landing pages and help you determine where and when to do your product launch.
There is nothing that motivates us more when designing highly-relevant and impactful product launches that will get everyone in the industry talking about YOUR product.
Campaign Performance Tracking
In such a competitive market, a successful launch strategy for life sciences should be thought-provoking and engaging to help your company build equity, grow into an authoritative leader, and impress your target audience.
To measure the launching results, but also your marketing campaign performance, and ensure that you are reaching your desired metrics, we use different tracking systems including: website and social media analytics, KPI and CRM sales tracking, and split testing.
We offer a strategic and pragmatic launch consulting approach that adds tremendous value to your product, makes your brand stronger, increases market awareness, organizational efficiency, and drives sales results worldwide.
At the start of our product launch consulting strategy, we craft the right messaging and establish a voice that cuts through the noise and connects you with your target market. Let us be your captivating storytellers in a digital world.
If you work with us, you get to leverage our work ethic to its fullest. We experiment, revise, and rework your message to engage your customers in a way you didn’t realize was possible. Most importantly, we ensure it fits both global and local needs.
Life Sciences Product Launch Excellence Made Simple
Life science companies and the biotech industry are complex enough. But the truth is that getting your message across doesn’t have to look like an NCBI publication!
Our launch excellence consulting is based on breaking down the complexity of your product and pitching it in an easily consumable way. All while focusing on each local markets’ needs.
To help drive core elements of the launch, and ongoing digital marketing and communication plans for the company or business unit we use different strategies which include:
- creating briefs and agency interface
- managing timelines
- ensuring delivery of plans while working across the organization with various stakeholders
- coordination and management of related strategy sub-team meetings.
We build out roadmaps that include all department integration involved in product launch from research, product marketing, marketing communications to operations to customer service so your company is ready for product launch success. We also establish social media governance guidelines to ensure we can respond appropriately and timely.
We want to pique your customers’ interest in your business and drive them towards you. When you have a relevant content marketing strategy, and a powerful message delivered throughout the right channels, that’s when the magic happens.
At Sciencia, we like simplicity. Your customers will like it, too. As Einstein said, “If you can’t explain it simply, you don’t understand it well enough.”
Become a Global Leader and Create Regional and Sales Alignment
Sending a powerful message is the only way to captivate your audience. Sciencia’s life science marketing and product launch consulting campaigns are not only creative and original, but also pragmatic and measurable. This message also needs to reach your internal customers of regional teams to adhere to global standards, yet customized based on their regional needs. We help you develop a Regional Campaign review process that allows transparency and flexibility to set you on pace to be a global leader.
Our approach is based on speaking to your customers’ pain points, desires, and doubts. With your knowledge and our expertise combined, you will become a global leader in your field.
Global launch excellence for pharma companies relies heavily on how sales departments use fitting marketing methods and distribution channels according to each market. This is why our product launch campaigns include working closely with each sales team globally to integrate practical cross-channel marketing principles.
Break the boundaries between what you offer and what your customers are looking to find, all while boosting brand awareness!
Get in touch with our expert consultants today, and start planning a successful global product launch from the start.
CLIENTS WORK WITH US FOR MULTIPLE PROJECTS
YEARS EXPERIENCE PER CONSULTANT
LIFE SCIENCE CLIENT FOCUS
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