Digital Marketing

This blog was written by Ian MacLean, a 4th Year undergraduate student at Fowler College of Business, SDSU as part of his

As we navigate the dynamic digital landscape of 2024, it’s crucial to stay ahead of the curve by understanding the key marketing

Lifecycle marketing plays a pivotal role in shaping the success of brands by emphasizing the entire customer journey and providing a strategic

I recently watched Deep Mind’s free class on AI ChatGPT Prompt Engineering for Developers. The class provided a great primer on ChatGPT

Tracking and defining your conversion metrics opens a path to measuring your digital marketing strategy’s success. Just like choosing the right goals

There are many analytics tools for digital marketing that can help you track, analyze, and improve your marketing efforts. The following five

For life science and biotech companies to remain relevant, showing up on Google and Bing’s front page search results has become a

New year, new marketing trends! And since what was working last year is constantly evolving, here’s what a life science marketing strategy