Using Salesforce Marketing Cloud & Einstein Analytics in 2021
It’s 2021, and the digital scene is bursting with new consumer desires, personas, and marketing methods. As technology continues to evolve, so do the ways marketers use to get in front of their target audience. But despite an ever-changing social, economic, and AI landscape, some tools can consistently make your online strategy excel. In today’s […]
Reverse Engineer Your LinkedIn Strategy
What Is a LinkedIn Marketing Strategy? With over 700 million users spread across 200 countries, LinkedIn is no longer just a popular social media platform for professionals. Today, LinkedIn has become a powerful marketing tool both business owners and job seekers use to stay on top of their game. Considering these staggering figures, crafting an […]
Keyword Research Tips & Trends To Get Your Content Seen
Finding the right keywords for life science and biotech brands can be quite a challenge. This post will tell you all the tips and tricks you need to know when doing keyword research, so that you find those seed and focus keywords that will boost your SEO strategy, and get your content seen.
Moving Towards Omnichannel Marketing & Analytics In 2022
An omnichannel marketing definition describes an online experience which has the power to engage customers across multiple touchpoints, in an orchestrated and seamless way. Learn more here.
Repurpose Blog Posts To Video Content & Increase Customer Engagement
If repurposing your existing online content by creating an attention-grabbing, social-friendly video content is not yet on your 2021 marketing agenda, take a seat. In this article, we’ve listed some of the top benefits of repurposing content, like turning a blog post to video, to captivate and increase customer engagement.
Fast Content Marketing Hacks That Convert
To help you meet the industry’s regulatory standards while also aligning with buyers’ persona, in today’s post we’ll discuss some digital marketing hacks that can help you write better content, increase traffic and conversion rate, and attract more leads.
Narrative Marketing: Powerful Storytelling to Attract Customers
In today’s fast paced world, powerful brand storytelling is a superpower. When implemented right, stories can make us slow down and listen, connect individuals better and drive emotional engagement.
How to Build a Winning Biotech Content Marketing Strategy
Building a solid content plan is the first step any biotech company should take when looking to develop an impactful marketing strategy. So how you do develop one? We’ll show you.