Internal Team Content vs. Outsourcing To External Agency: 10 Factors To Consider
In the ever-evolving landscape of the Life Sciences industry, your business needs an effective marketing strategy to stay ahead. This involves making critical decisions about whether to handle content creation in-house or hire an external agency. Both content production methods have their pros and cons. This blog will guide you through deciding whether to work […]
ChatGPT Prompt Engineering For Life Science Marketing
I recently watched Deep Mind’s free class on AI ChatGPT Prompt Engineering for Developers. The class provided a great primer on ChatGPT and offered helpful tips for prompts. As life science content marketers, diving too deep into the details may not be necessary, but having a more comprehensive understanding of the technology can give you […]
6 Content Creation Tips To Create High Performing Life Sciences Content
As the saying goes, “Content is king,” but producing high-quality content in the life sciences field can be a daunting task. Fortunately, creating content that is both informative and engaging is now easier than ever, especially with the advantages of technology and the rise of AI tools that can assist in the process. In this […]
Life Science Digital Marketing Trends in 2023
If you want to discover the 2021 predictions regarding biotech and life science marketing trends, we hope you will find our post helpful in planning your future strategies. Join us as we explore the key strategies companies have used so far, while uncovering how the digital marketing landscape will look like in the following year.
Building an Effective Content Dashboard: Measuring Your Marketing Metrics’ KPIs
Most marketers understand the importance of content marketing for lead generation. But if you want to measure the impact of your brand’s content strategy, certain metrics matter most. Here are the most relevant ones for the life sciences and biotech industries. The pharma industry is going through some major changes. With a global market size […]
Keyword Research Tips & Trends To Get Your Content Seen
Finding the right keywords for life science and biotech brands can be quite a challenge. This post will tell you all the tips and tricks you need to know when doing keyword research, so that you find those seed and focus keywords that will boost your SEO strategy, and get your content seen.
Moving Towards Omnichannel Marketing & Analytics In 2022
An omnichannel marketing definition describes an online experience which has the power to engage customers across multiple touchpoints, in an orchestrated and seamless way. Learn more here.
Repurpose Blog Posts To Video Content & Increase Customer Engagement
If repurposing your existing online content by creating an attention-grabbing, social-friendly video content is not yet on your 2021 marketing agenda, take a seat. In this article, we’ve listed some of the top benefits of repurposing content, like turning a blog post to video, to captivate and increase customer engagement.