Content Best Practices
How To Build a Publication
Quality Content Marketing
Workflow And Grow Your Life
Science Company
Peer review publications and conferences have long been the method in science for getting noticed and communicating discoveries. A new driving force in life science marketing is to produce publication quality content and distribute it through multiple digital and social channels. Content marketing strategies allow companies to shy away from intrusive marketing tactics such as targeted ads and allows your audience to find and read about your work on their time and their mode of choice. This long-term marketing strategy builds thought leadership, awareness of your discoveries and trust with your audience.
It’s important that you have a healthy culture, exchange honest dialogue and challenge assumptions within your entire team – internal employees, agencies and consultants. If you focus on creating an atmosphere of trust within your team, your audience will build trust with you too.
Carve out time to understand your audience, competitors and market. Every company need is different – you may take 6 days or 6 weeks – but it’s essential to do before investing resources in content creation and process development.
There’s no time like the present to start tackling governance. By centralizing content on a single system you make governance efficient, seamless, and automatic. You protect your organization while letting employees focus on growth.
It’s a priority to publish work that you are eager to share but it’s equally as important to structure your content off what people are actually searching for. Once readers get to your site, ensure that the content is relevant and provides ideas on actions to take.
It’s essential to leverage your internal team members to serve as subject matter experts but their time is precious. Discuss with them what the best options for content brief and copy review are and develop an internal content review system that is efficient and thoughtful.
Unlike traditional peer review process of publications, you don’t have the opportunity to hear what others think of your work and what questions they have. When publish in your companies marketing channels, it’s essential to have some interaction and keep talking with your audience.
Looking for a simple way to implement publication ready content to grow your life science company?
Let’s set up a time to discuss your situation and find the best options for your business growth.
