As we set off on our journey with the AI Content & Image Tool Testing Lab, we’re excited to dive into the world of AI content generation tools and figure out how to make the most of them.
Initially, we aimed to explore aspects we could eliminate from consideration. In simpler terms, what tasks fall outside AI’s capabilities or where it falls short. Here’s what we uncovered:
Areas where AI struggles and are NOT helpful in creating exceptional content
- Lacks personal encounters
- Prone to providing inaccurate or non-existent references
- Inability to connect current events and contexts
- Limited in generating video content—AI video resources are scarce
- Lacks the nuanced understanding of your clientele that you possess
Leveraging AI Tools for Effective Collaboration and Content Success
We’ve discovered that treating these tools like any other colleague yields the best results. The more effectively you communicate with them, the better they communicate with you. So, tailor your AI training to align with your specific needs. AI has become more conversational, but it’s crucial to be direct and specific and clearly articulate your intentions when interacting. It’s also helpful to break down prompts and lead up to your specific needs.
Finally, educating AI about your business and your customers will yield superior outcomes. Once AI understands your voice and brand, it can perform various tasks for you.
Related: AI Content Policy
Here’s a breakdown of the specific content development general areas where AI can assist:
Content Ideation
- Analyzing your keywords and competitors’ content
- Identifying evergreen topics for blog posts that consistently generate organic search traffic.
- Enhancing your understanding of competitor discussions
Content Brief Creation
- Utilizing tools to dissect prompts for more detailed outcomes
- Reviewing competitor websites
Content Analysis
- Evaluating blog posts to ensure they adhere to Google’s E-A-T guidelines
- Providing recommendations for SEO optimization based on specific terms
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