8 Fundamental Conversion Metrics: What To Track And Why
Tracking and defining your conversion metrics opens a path to measuring your digital marketing strategy’s success. Just like choosing the right goals for your company, picking which metrics you focus on will deeply impact your decisions. Digital marketing is not only about trying to inspire customer loyalty through clever marketing tactics, catchy advertising campaigns, and […]
Shifting Towards a Customer Experience Marketing Strategy
In 2022, life science digital marketing is all about customer experience. Customer satisfaction is the first step towards improved brand loyalty and customer engagement. It’s possible to have a great product or service, but most people will stop buying it if they are unsatisfied with their experience. “What can your company do to meet the […]
Tips & Tools For Life Science Marketing Automation
Life science marketing automation allows brands in the healthcare and biotech industries to deliver the most relevant content at the right time. It also makes it easier for recipients to sign up to their email list and engage consistently. Here are some great tips and tools that will help you take advantage of marketing automation […]
9 Key Benefits Of Search Engine Marketing: Lead Generation For Life Science Companies
Why Search Engine Marketing Is Important Search engine marketing is a way to optimize your digital presence by using keywords, paid search ads, and social media. Its key benefit for life science companies is that it allows businesses of all sizes to access highly targeted prospects in just a few clicks, bringing the advantages of […]
It’s 2022! Strategies To Digitize Your Life Science Company’s Marketing
New year, new marketing trends! And since what was working last year is constantly evolving, here’s what a life science marketing strategy for 2022 should look like. The rules of the game are changing as the impact of the sales enablement role is constantly growing. As of early 2022, the seller to sales enablement employee […]
Social Media Listening Tools And How To Learn From Social Chatter
Can you use social media listening tools to find positive and negative mentions of your brand and improve your marketing if you’re in the life sciences and biotech industries? Find out by reading this blog! If you are a marketer looking to optimize the marketing around your life sciences product or service — or an […]
Top Marketing Operations Skills Needed By Today’s Life Science Digital Marketer
Marketing operations are constantly changing and evolving. Only ten years ago, marketers were seen mainly as creatives, usually split between two major categories: art and copy. In the digital era, however, a competitive marketer needs to master a diverse set of marketing skills to thrive. So what skills should you perfect in order to become […]
The State Of Scientific Marketing For Life Sciences Companies
If you are reading this, you are probably looking for improvements in life-science marketing and how it approaches client data and strategy. In case you didn’t know, the scientific method in marketing is becoming a hot topic in the industry and helps with exactly that. So, how can life sciences companies apply the concepts and […]