Prescription for Success: Harmonizing IT and Marketing in Pharma
In the dynamic world of pharmaceuticals, staying ahead is not just about groundbreaking discoveries in the lab but also about effective communication of these novel technologies to doctors, patients, patient caretakers and payers. The continuous evolution of omnichannel digital technologies has the journey to align Information Technology (IT) and marketing departments comes with its own […]
Communication Adaptation Strategies For Life Sciences
The life sciences sector, among others, has realized the importance of a robust communication adaptation strategy. With continuous developments, new products, and shifting guidelines, ensuring that messages resonate correctly in different markets has become paramount. This strategy is not just about communication—it’s about understanding, relevance, and building trust with doctors, patients, patient caregivers and payors. […]
What Is Omnichannel Marketing & What Are The Best Strategies For Life Sciences In The Age Of AI
In an age dominated by technology and artificial intelligence, storytelling remains at the heart of effective marketing. It’s not just about what we say but how we say it and, even more crucially, where we say it. With the explosive growth of digital channels and rapidly evolving customer behaviors, we must constantly adapt, finding our […]
ChatGPT Prompt Engineering For Life Science Marketing
I recently watched Deep Mind’s free class on AI ChatGPT Prompt Engineering for Developers. The class provided a great primer on ChatGPT and offered helpful tips for prompts. As life science content marketers, diving too deep into the details may not be necessary, but having a more comprehensive understanding of the technology can give you […]
Using The Process Of Science To Humanize Your Life Science Marketing Campaigns
Life sciences marketing campaigns have to be engaging and relatable, but they often lack the human element. To truly humanize life sciences marketing campaigns, marketers need to create an emotional connection with their audience, while building trust at the same time. This is especially true and crucial for organizations in the life sciences industry due […]
Life Science Digital Marketing Trends in 2023
If you want to discover the 2021 predictions regarding biotech and life science marketing trends, we hope you will find our post helpful in planning your future strategies. Join us as we explore the key strategies companies have used so far, while uncovering how the digital marketing landscape will look like in the following year.
8 Fundamental Conversion Metrics: What To Track And Why
Tracking and defining your conversion metrics opens a path to measuring your digital marketing strategy’s success. Just like choosing the right goals for your company, picking which metrics you focus on will deeply impact your decisions. Digital marketing is not only about trying to inspire customer loyalty through clever marketing tactics, catchy advertising campaigns, and […]
Shifting Towards a Customer Experience Marketing Strategy
In 2022, life science digital marketing is all about customer experience. Customer satisfaction is the first step towards improved brand loyalty and customer engagement. It’s possible to have a great product or service, but most people will stop buying it if they are unsatisfied with their experience. “What can your company do to meet the […]