4 Ways To Get Pharma Marketing and IT To Work Better Together
Many IT professionals believe they collaborate effectively with marketing, but often marketing disagrees. This discrepancy can lead to duplication of efforts within organizations. For instance, marketing might create its IT department to handle data management, or IT might form specialized teams for marketing tasks. Here are some quick tips to foster better collaboration between IT […]
Lifecycle Marketing in the Digital Age: Strats for Success
Lifecycle marketing plays a pivotal role in shaping the success of brands by emphasizing the entire customer journey and providing a strategic blueprint for interacting with customers at each point of their journey. Lifecycle marketing strategies are critical for everything from attracting potential customers to fostering a base of loyal customers. These strategies are indispensable […]
Life Sciences Product Launch Checklist
The healthcare industry constantly evolves, bringing forth innovative products that promise to revolutionize patient care. However, the journey from product conception to market entry is intricate and multifaceted. This is where a product launch checklist becomes indispensable. It serves as a roadmap, guiding healthcare providers through the complex process of introducing a new life science […]
Prescription for Success: Harmonizing IT and Marketing in Pharma
In the dynamic world of pharmaceuticals, staying ahead is not just about groundbreaking discoveries in the lab but also about effective communication of these novel technologies to doctors, patients, patient caretakers and payers. The continuous evolution of omnichannel digital technologies has the journey to align Information Technology (IT) and marketing departments comes with its own […]
Communication Adaptation Strategies For Life Sciences
The life sciences sector, among others, has realized the importance of a robust communication adaptation strategy. With continuous developments, new products, and shifting guidelines, ensuring that messages resonate correctly in different markets has become paramount. This strategy is not just about communication—it’s about understanding, relevance, and building trust with doctors, patients, patient caregivers and payors. […]
What Is Omnichannel Marketing & What Are The Best Strategies For Life Sciences In The Age Of AI
In an age dominated by technology and artificial intelligence, storytelling remains at the heart of effective marketing. It’s not just about what we say but how we say it and, even more crucially, where we say it. With the explosive growth of digital channels and rapidly evolving customer behaviors, we must constantly adapt, finding our […]
ChatGPT Prompt Engineering For Life Science Marketing
I recently watched Deep Mind’s free class on AI ChatGPT Prompt Engineering for Developers. The class provided a great primer on ChatGPT and offered helpful tips for prompts. As life science content marketers, diving too deep into the details may not be necessary, but having a more comprehensive understanding of the technology can give you […]
Using The Process Of Science To Humanize Your Life Science Marketing Campaigns
Life sciences marketing campaigns have to be engaging and relatable, but they often lack the human element. To truly humanize life sciences marketing campaigns, marketers need to create an emotional connection with their audience, while building trust at the same time. This is especially true and crucial for organizations in the life sciences industry due […]