Building an Effective Content Dashboard: Measuring Your Marketing Metrics’ KPIs
Most marketers understand the importance of content marketing for lead generation. But if you want to measure the impact of your brand’s content strategy, certain metrics matter most. Here are the most relevant ones for the life sciences and biotech industries. The pharma industry is going through some major changes. With a global market size […]
What To Look For When Hiring a Marketing Operations Lead
With the right execution of your well-planned strategy, marketing operations can generate mind-boggling profits for your company. It is imperative that you hire a Marketing Operations Manager to lead your internal team and processes Here are a few crucial skills and qualities to look for. Understanding What “Customer-Centric” Stands For Your customers’ needs should be […]
How To Enhance Customer Digital Experience From The Inside Out
5 Ways To Enhance Customer Experience Providing a positive customer experience has become the focal point for life sciences companies. Whether they’re dealing with healthcare practitioners (HCPs) or the patients themselves, biotech industries are actively looking for how to enhance their customer’s experience. This means that marketing teams are now facing new challenges when navigating […]