How Disruptive Life Science Brands Get Mentioned in AI Search Results
In this article you’ll learn about: How AI search really works including semantic indexing, large language models, and knowledge graphs and what it means for your life science SEO strategy. Quick wins to boost trust and visibility by creating educational, structured content aligned with how AI tools like ChatGPT, Gemini, and Perplexity rank. How to […]
How Optimized Digital Marketing Operations Can Help Solve Pharma’s Public Perception Problem
Pharma isn’t just grappling with a PR problem, it’s contending with a profound trust deficit. Frequently portrayed as profit-obsessed, ethically compromised, and lacking transparency, the industry faces a public that’s more wary than ever. Proposals to overhaul institutions like the FDA, NIH, and CDC have sparked alarm within the scientific community, but many outside the […]
Accelerating Science: Digital Marketing for AI Software Companies Targeting Pharma and Academia
Scientists in pharma and academia are under immense pressure to innovate faster. By 2027, the global AI in healthcare market is projected to reach $148 billion—and life science AI tools are central to unlocking breakthroughs in drug discovery, clinical trials, and lab automation. Yet for AI software companies, standing out in this crowded market requires […]
Digital Marketing Technology & Innovations In The Life Science Industry
You’ve got something incredible on your hands. But getting the right people to notice? That’s the hard part. If you’re in healthcare or life sciences, you know the struggle. Whether it’s a new treatment or a medical device, reaching the right audience can be tough. That’s where digital marketing technology comes in. Imagine reaching your […]
Comparing AI Tools for Science Image-to-Image Generation
By Alex Lessing, 4th year Computational Social Science and CogSci at UCSD Abstract Current generative AI image models have the ability to remix and refine existing visualizations in the form of image-to-image generation. This can be applied to scientific data, such as microscope images of virions, to create unique variations and enhancements whilst preserving a […]
Exploring the Spectrum: A Comparative Analysis of AI Image Tools
This blog was written by Ian MacLean, a 4th Year undergraduate student at Fowler College of Business, SDSU as part of his internship program. Artificial intelligence, or AI for short, refers to machines and their ability to exhibit intelligent behavior. This “intelligence” is achieved through the use of algorithms focused on massive sets of data. […]
Digital Marketing Trends In The Life Sciences Industry In 2024
As we navigate the dynamic digital landscape of 2024, it’s crucial to stay ahead of the curve by understanding the key marketing trends that are shaping the industry. The digital marketing landscape is constantly evolving, driven by technological advancements, changing consumer behavior, and the external environment. This year, we’re seeing a significant shift in marketing […]
Lifecycle Marketing in the Digital Age: Strats for Success
Lifecycle marketing plays a pivotal role in shaping the success of brands by emphasizing the entire customer journey and providing a strategic blueprint for interacting with customers at each point of their journey. Lifecycle marketing strategies are critical for everything from attracting potential customers to fostering a base of loyal customers. These strategies are indispensable […]