Pharma Marketing Audit: Your Blueprint for AI-Ready Transformation
Data fragmentation. Siloed systems. Manual processes that don’t scale. If this sounds familiar, your marketing organization isn’t alone. But here’s the good news: a structured audit can reveal exactly what needs to change and chart a clear path forward. As AI transforms what’s possible in marketing, organizations need more than just new tools. They need […]
A Critical Exploration at Scientific Visualization in MidJourney
Author: Nylah Williams, Human Biology major and Global Health minor, University of California, San Diego, Class of 2026 Key takeaways How MidJourney performs in generating scientific and laboratory imagery, including strengths (basic lab equipment, some cell types) and weaknesses (pipettes, molecular accuracy). Why representation matters: evidence of systemic bias in AI outputs, with default images […]
How to Build Your Life Science Innovation Brand With a Small Marketing Budget
If you’re launching an innovative company or product in the life sciences, whether it’s software, a service, or a next-gen solution, digital marketing offers a smart, scalable way to build brand equity and drive commercial success—even on a small marketing budget. The size and growth of the digital marketing industry show how critical it’s become […]
How Disruptive Life Science Brands Get Mentioned in AI Search Results
In this article you’ll learn about: How AI search really works including semantic indexing, large language models, and knowledge graphs and what it means for your life science SEO strategy. Quick wins to boost trust and visibility by creating educational, structured content aligned with how AI tools like ChatGPT, Gemini, and Perplexity rank. How to […]
How Optimized Digital Marketing Operations Can Help Solve Pharma’s Public Perception Problem
Pharma isn’t just grappling with a PR problem, it’s contending with a profound trust deficit. Frequently portrayed as profit-obsessed, ethically compromised, and lacking transparency, the industry faces a public that’s more wary than ever. Proposals to overhaul institutions like the FDA, NIH, and CDC have sparked alarm within the scientific community, but many outside the […]
Accelerating Science: Digital Marketing for AI Software Companies Targeting Pharma and Academia
Scientists in pharma and academia are under immense pressure to innovate faster. By 2027, the global AI in healthcare market is projected to reach $148 billion—and life science AI tools are central to unlocking breakthroughs in drug discovery, clinical trials, and lab automation. Yet for AI software companies, standing out in this crowded market requires […]
Digital Marketing Technology & Innovations In The Life Science Industry
You’ve got something incredible on your hands. But getting the right people to notice? That’s the hard part. If you’re in healthcare or life sciences, you know the struggle. Whether it’s a new treatment or a medical device, reaching the right audience can be tough. That’s where digital marketing technology comes in. Imagine reaching your […]
Comparing AI Tools for Science Image-to-Image Generation
By Alex Lessing, 4th year Computational Social Science and CogSci at UCSD Abstract Current generative AI image models have the ability to remix and refine existing visualizations in the form of image-to-image generation. This can be applied to scientific data, such as microscope images of virions, to create unique variations and enhancements whilst preserving a […]