AI In Marketing : Top Skills and New Roles Shaping the Future of Life Science Digital Marketing
The highest-performing life science digital marketing teams don’t succeed because of a single asset, they stand out because of the way they operate and consistently show up.
Tips to Make AI Queries Benefit Your Sales Process in Life Sciences Marketing
In the high-stakes world of life sciences, purchasing decisions for tools, software, and technology are typically long, cautious, and complex. Decision-makers in biopharma, academia, and R&D are risk-averse, and for good reason: product validation, security, compliance, and long-term support are non-negotiable. However, something unexpected is happening. AI isn’t just on the horizon; it’s already in […]
The Evolving Art of AI Oversight and Direction-Setting for Life Science Digital Marketing
What you’ll learn in this blog: A professional’s role with AI has evolved from content reviewer to strategic director and guide. Effective AI oversight hinges on the art of precise prompt engineering and iterative refinement. Using AI in life sciences requires navigating complex privacy, regulatory, and legal compliance issues. As artificial intelligence (AI) becomes a […]
How to Choose and Use the Right LLM for Your Email Copy and Style
Large Language Models (LLMs) have become powerful tools for quickly accessing information, generating content, and supporting decision-making across a wide range of tasks. As their capabilities grow, so does their presence in our daily workflows. However, effectively using LLMs isn’t just about knowing what they can do—it’s about understanding when and how to use them. […]
Exploring AI Co-Pilots: A Side-by-Side Look at the AI Tools Changing the Way We Create Life Science Content
With all of the AI co-pilots available today, it’s easy to get overwhelmed with so many choices. Whether it be writing, coding, researching, or experimenting with creative pursuits, understanding what sets one AI assistant apart from another matters. In terms of life science, if you are in need of creating proposals, visualizing DNA structures or […]
Accelerating Science: Digital Marketing for AI Software Companies Targeting Pharma and Academia
Scientists in pharma and academia are under immense pressure to innovate faster. By 2027, the global AI in healthcare market is projected to reach $148 billion—and life science AI tools are central to unlocking breakthroughs in drug discovery, clinical trials, and lab automation. Yet for AI software companies, standing out in this crowded market requires […]
Leveraging AI Tools to Speed Up and Enhance Life Science Content Creation
By Alex Lessing, 4th year Computational Social Science and CogSci at UCSD Generative artificial intelligence (AI) tools have significant potential for making the life science content creation process more efficient, including ideation, research, outlining, and optimizing. Presently, a variety of generative AI tools are available from different companies, including Open AI (ChatGPT), Perplexity AI (Perplexity) […]
AI In Life Science: Transforming Drug Discovery, Patient Care, & Content Marketing
The use of AI in life science is catching rapid growth. From drug discovery to patient care, AI algorithms can analyze vast amounts of data to generate insights that are transforming the drug development process and enabling personalized treatment plans. But AI has also had a profound impact on how content marketing and communication are […]