Behind the GenAI Curtain: Understanding and Optimizing Model Responses
By Chase Weber, SDSU Biology Major with an Engineering Minor, Class of 2026. Key takeaways LLMs create responses based on statistical relevance, not absolute accuracy. Quality responses require thoughtful prompting. LLM utility depends on collaboration rather than consumption. Abstract The evolution of Artificial Intelligence (AI) tools from a novel curiosity to an essential collaborator represents […]
Which AI Should You Augment Your Scientific Content Development? It Depends on the Task
By Nylah Williams, a Human Biology major with a Global Health minor at the University of California, San Diego, Class of 2026. Top 3 Things You’ll Learn in this Blog: The scientific AI tool you choose is more efficient depending on the task at hand. A hybrid AI workflow produces more accurate and higher quality […]
Why Information Retrieval is the Only LLM Metric That Matters
Author: Kyle Alba, Data Science Major, 2025 SDSU alum Top 3 Things You’ll Learn in this Blog: How major LLMs like ChatGPT, Claude, Gemini, Perplexity, and Grok differ in how they retrieve, filter, and use information to answer queries. The role of human annotation and feedback in shaping how each model thinks. The four main […]
Pharma Marketing Audit: Your Blueprint for AI-Ready Transformation
Data fragmentation. Siloed systems. Manual processes that don’t scale. If this sounds familiar, your marketing organization isn’t alone. But here’s the good news: a structured audit can reveal exactly what needs to change and chart a clear path forward. As AI transforms what’s possible in marketing, organizations need more than just new tools. They need […]
A Critical Exploration at Scientific Visualization in MidJourney
Author: Nylah Williams, Human Biology major and Global Health minor, University of California, San Diego, Class of 2026 Key takeaways How MidJourney performs in generating scientific and laboratory imagery, including strengths (basic lab equipment, some cell types) and weaknesses (pipettes, molecular accuracy). Why representation matters: evidence of systemic bias in AI outputs, with default images […]
AI In Marketing : Top Skills and New Roles Shaping the Future of Life Science Digital Marketing
The highest-performing life science digital marketing teams don’t succeed because of a single asset, they stand out because of the way they operate and consistently show up.
Tips to Make AI Queries Benefit Your Sales Process in Life Sciences Marketing
In the high-stakes world of life sciences, purchasing decisions for tools, software, and technology are typically long, cautious, and complex. Decision-makers in biopharma, academia, and R&D are risk-averse, and for good reason: product validation, security, compliance, and long-term support are non-negotiable. However, something unexpected is happening. AI isn’t just on the horizon; it’s already in […]
The Evolving Art of AI Oversight and Direction-Setting for Life Science Digital Marketing
What you’ll learn in this blog: A professional’s role with AI has evolved from content reviewer to strategic director and guide. Effective AI oversight hinges on the art of precise prompt engineering and iterative refinement. Using AI in life sciences requires navigating complex privacy, regulatory, and legal compliance issues. As artificial intelligence (AI) becomes a […]