case study
ClinSmart: Digital Marketing
Educational, Keyword Optimized Blogging Leads To Increase Website Traffic And Sales Calls
The Situation
ClinSmart offers clinical research services for the oncology, endocrinology, and respiratory spaces. After undergoing a major corporate identity shift, ClinSmart wanted an updated website and SEO optimized blogging strategy to increase its search rankings and website views. With a low number of organically ranked keywords, the website was one of the biggest challenges to tackle. In collaboration with BrackenMarketing, ClinSmart leveraged Sciencia’s expertise in writing for the translational and drug development space to create a SEO optimized educational content and blogging strategy.
The Plan
As with any content marketing plan, we started by identifying the persona of the target audience. By
determining the search terms their prospects were most likely to use when looking for services Clinsmart provides, we could fine tune the content strategy. We
also researched competitor websites and their search
ranking results and developed a strategy to outrank them. We began posting blogs once a week and positioned the company as experts on clinical trial best practices who keep up-to-date on FDA regulations to ensure patient safety. Each of the blogs were search engine optimized, strengthening ClinSmart’s search ranking and increasing brand visibility.
The Result
With our strategic content plan, we discovered that website traffic increased, leading to a sitewide click rate increase of 20%. As the number of click rates boomed, ClinSmart’s sales conversions grew, as well. With more conversions, came more clients – ClinSmart’s ultimate goal. Equipped with a strong positioning strategy and improved search engine optimization, ClinSmart was on track to improve their ranking on Google.
Explore More Client Wins
Form Bio: Content Marketing Capability Build
Explore how Sciencia helped a leading AI gene therapy software company strengthened its content marketing capabilities. Read the case study here.
Read More
Kite Pharma: Omnichannel Marketing Transformation
A strategic alliance with a digital marketing agency for ROI analysis, omnichannel strategy, and a successful product launch. Read the case study here.
Read More
J&J: Data Science Commercialization Transformation
Read how Sciencia Consulting implemented a Data Science Commercialization Transformation for J&J Innovative Medicine.
Read More
Abbott: Digital Marketing Department Build
Read how Sciencia custom built Abbott’s CRM digital team to stand on their own through roadmapping, tightening operations, and hiring team members.
Read More
Zymvol: Product Launch
Sciencia helped Zymvol dig deep into their competitive pressure and develop winning marketing plans to reach their goals. Read the case study here.
Read More
SDBRI: Talent Acquisition Branding
Sciencia helped SDBRI develop a brand refresh and compelling messaging to reach their goals. Read the case study here.
Read More
Moderna: Customer Mapping
Sciencia worked with Moderna to dig deep into their competition, anticipate trends, and position the company for success. Read the case study here.
Read More"Sciencia Consulting was easy to work with."
“Sciencia Consulting was easy to work with. Jill is a great writer, has excellent content suggestions and performed in depth research.”
