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case study

Turning Visibility and Influence into Strategic Growth for Life Science Leaders

Learn how we elevated Occam Global’s visibility and authority in the life sciences, unlocking strategic growth and vertical expansion.

occam logo

Project Team

This engagement was delivered through a collaborative partnership between the leader of Sciencia Consulting, a 20-year life sciences media relations veteran, and Infix Digital, providing website development and SEO expertise.

Marketing Strategy & Management Consultant

jill

Jill Roughan, PhD

LinkedIn Profile

Media Relations Consultant

Alison Guzzio

Alison Guzzio

LinkedIn Profile 

Website Development & SEO Support

Infix Digital

Website

The Situation

Occam Global, a leading life sciences executive search, advisory, and investment firm, sought to expand its presence, authority, and influence to support continued client growth and market expansion.

They partnered with Sciencia for our white-glove, personalized approach, deep expertise at the intersection of AI and life sciences, and a shared commitment to long-term partnership and building centers of marketing excellence.

The Plan

Brand & Storytelling Strategy
  • Brand strategy and messaging refinement aligned to long-term growth objectives
  • Editorial calendar development to support consistent, authority-led storytelling
Thought Leadership & Content
  • Thought leadership blog and educational content development
  • Executive and company social media strategy and execution
  • Newsletter and email program development to nurture engagement and influence
Media, PR & Partnerships
  • Proactive PR across traditional and emerging media channels
  • Executive interviews and media placements
  • Strategic partnership and sponsorship outreach
  • Press release development and coordinated launch strategy
Digital Experience & Search Optimization
  • Website optimization to support authority, conversion, and discoverability
  • Technical SEO, including meta tag audit and optimization
  • Strategic backlink acquisition
  • AI- and technical-search–optimized content, including internal linking to support generative and traditional search surfaces
Execution & Enablement
  • End-to-end project management
  • Internal capability building to ensure sustainable, in-house marketing excellence

Results & Impact

Strategic Growth
  • Refined brand positioning and long-term growth strategy
  • Expanded into broader deep-tech verticals beyond life sciences
  • Enabled strategic partnership development
Authority, Visibility & AI Search Presence
  • Earned features in Endpoints News, GEN, NPR, Pharma Exec, Philadelphia Inquirer, and top podcasts
  • Established recognized authority in TechBio leadership through a discoverable, educational content series spotlighting growth strategies and best practices
  • Achieved strong AI search visibility, with inclusion in AI Overviews for 9 core priority terms positioning 
  • Drove +35% growth in CEO and company LinkedIn followers
Digital Performance Enhancement
  • Shifted audience concentration toward primary biotech hub regions
  • +44% engagement rate
  • +301% impressions
  • +171% organic search traffic
  • Top-3 rankings for 25 priority keywords
  • AI overviews for 12 keyword phrases
  • Average ranking improved from 48 → 10.3
  • Search CTR: 2.3%

"I hear from so many people, we see and read about Occam everywhere."

That level of visibility doesn’t happen by chance, it reflects a focused, consistent approach to telling our story. That kind of recognition signals trust and credibility in the market, and it’s been critical as we continue to grow.

William Holodnak

co-Founder and CEO, Occam Global

Are you ready to optimize your marketing initiatives and decrease costs?

Let’s set up a time to discuss your situation and find the best options for your business growth.

Schedule a call with Jill
jill

Jill Roughan, PhD

Founder and President

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