case study
See how Occam Global drove a 301% increase in impressions and 178% growth in organic traffic
Project Team
This engagement was delivered through a collaborative partnership between the leader of Sciencia Consulting, a 20-year life sciences media relations veteran, and Infix Digital, providing website development and SEO expertise.
Marketing Strategy & Management Consultant
Jill Roughan, PhD
Media Relations Consultant
Alison Guzzio
Website Development & SEO Support
Infix Digital
The Challenge
A fragmented digital marketing strategy limiting visibility, engagement, and optimal search rankings.
Our Solution
A full website uplift, including:
- Strategic S/GEO and web consulting, with hands-on implementation
- AI-driven insights seamlessly integrated with expert-crafted, tailored audits
- Optimized content development to engage and elevate Occam’s brand
The Results
Digital Infrastructure & Foundation:
- Health score: 86% → 100%
- Authority score: 9 → 18 (+6)
Comprehensive website optimization:
- Toxic backlinks removed
- UX improved
- Interlinking refined
- Service pages developed and enhanced
- CTAs audit and implementation
- Metadata optimized
- Blog layout revamped
- Company info and social summaries updated
High Trust & Quality Gains:
- #1 in search for 11 main keywords
- Top 10 for 19 keywords
- AI overviews optimized for 10 main keyword/phrases
- Average search ranking 45 → 10.8
- Search CTR 0.5 → 1.1
- Bounce rate: −12%
- Engagement rate: +17%
- Non-branded clicks: +12%
Diversified Channel Impact:
- Social campaigns and newsletter launch
- Strategic backlink acquisition
- Target audience refined: US and UK
Why Sciencia Consulting?
We put the best life science website optimization team to work for you. Our experts focus on content, performance digital, UX, and S/GEO strategies that drive measurable results. Backed by our AI research lab, we continuously track trends, uncover opportunities, and sharpen your digital presence, month after month, year after year.
Let us transform your website for peak performance and exceptional ROI.
"Jill and her digital team are great. "
“She keeps us focused, consistently drives strong visibility and organic search performance, and ensures we stay ahead of the curve on emerging digital and AI trends.“
David Hawryluk
Chief Marketing Officer, Occam Global
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