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case study

ModernVivo: Driving Growth for a Life Science AI Startup

See how we helped ModernVivo, a life science AI startup, grow brand visibility and generate leads through strategic digital marketing for life sciences, resulting in 3x organic traffic, 35% LinkedIn growth, and steady new prospects.

modern vivo

6-Month Results (with 3 months of SEO focus)

  • Organic Search: +178% growth; now driving 28% of total website traffic
  • Newsletter: 35% average open rate, significantly above industry benchmarks
  • LinkedIn: +35% audience growth, boosting visibility for the company and co-founders
  • AI Search: Consistent visibility, ranking in top 3 and top 10 keyword phrases
  • Google Search: Top position for 3 core keywords
  • Lead Generation: 1–2 new qualified prospects weekly, building a steady pipeline

The Situation

ModernVivo, an emerging life science startup with a breakthrough AI-powered in vivo literature review platform, set out to build brand awareness and generate leads but they were starting with no digital infrastructure. We stepped in to refine product messaging and build a digital marketing capability that was agile, educational, and pipeline-driven, targeting academic scientists, CROs, and biotech/pharma decision-makers.

The Plan

We partnered with ModernVivo from the ground up:

Early Support

Acted as a “Jill of all trades” at launch, then transitioned to focus on refining strategy, growing the CEO’s LinkedIn presence, and guiding the website team.

Content Strategy

Built around Google and AI search trends to capture demand and establish authority.

Content Creation

Delivered multiple assets, including blogs with custom images, social posts, case studies, and tactical guides.

Backlink Development

Secured high-quality backlinks to strengthen domain authority and improve rankings.

Website Optimization Review

Provided recommendations to improve calls-to-action (CTAs) and streamline user experience for stronger conversions.

Multi-Channel Execution

Repurposed content into newsletters and social campaigns to amplify reach and spark engagement.

Launch Campaign Support

Collaborated with a life science GTM agency on influencer campaigns and targeted outreach to generate buzz and visibility.

Monthly Digital Presence Reporting

Measured and tracked progress across traffic, search visibility, and social presence to gain potential customer info and fine-tune strategy.

"Sciencia Consulting was easy to work with."

Jill and her team brought the perfect mix of life science expertise and digital innovation that our start-up needed to establish our brand and generate leads. Their work creates cost-efficient, multi-channel content that builds trust, ranks in AI search, increases visibility, and fuels pipeline growth.

Ian Levine

Ian Levine

CEO of ModernVivo

Are you ready to optimize your marketing initiatives and decrease costs?

Let’s set up a time to discuss your situation and find the best options for your business growth.

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jill

Jill Roughan, PhD

Founder and President

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