The Situation
Kite Pharma sought a professional digital/omnichannel marketing agency for brief-term assistance. The objective was to analyze the return on investment of the agency of record, conduct interviews with omnichannel agencies, formulate a comprehensive website and SEO strategy, and facilitate the development of various marketing materials in preparation for an imminent product update.
The Plan
- Facilitated cross-functional collaboration throughout content creation to FDA approval.
- Conducted a comprehensive analysis of media ad spend and provided strategic recommendations.
- Evaluated the scope and ROI of three current agency partnerships, offering actionable recommendations.
- Established efficient workflows between IT and agencies to update the website and integrate performance data.
- Aided Marketing Directors in navigating the NPP asset creation process through MLR using Veeva.
- Developed and executed a website and digital content tag strategy.
- Acted as a liaison between internal teams and external agencies to drive website refresh updates.
- Finalized omni-channel marketing performance dashboard
- Organized bi-weekly meetings for all agencies to discuss project updates and campaign performance.
The Result
- 35% reduction in media Ad spend through the strategic elimination of non-value-adding campaigns.
- 25% reduction in both project and timeline, surpassing initial expectations.
- Enhanced website traffic by a substantial 45%, reflecting the success of our omnichannel and asset and website tagging optimization efforts.
- Delivered guidance for omnichannel agency selection, content strategy direction, and full-time employee assistance.
84
CLIENTS WORK WITH US FOR MULTIPLE PROJECTS
15
YEARS EXPERIENCE PER CONSULTANT
100
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