case study
Kite Pharma: Omnichannel Marketing Support
The Situation
Kite Pharma sought a professional digital/omnichannel marketing agency for brief-term assistance. The objective was to analyze the return on investment of the agency of record, conduct interviews with omnichannel agencies, formulate a comprehensive website and SEO strategy, and facilitate the development of various marketing materials in preparation for an imminent product update.
The Plan
- Facilitated cross-functional collaboration throughout content creation to FDA approval.
- Conducted a comprehensive analysis of media ad spend and provided strategic recommendations.
- Evaluated the scope and ROI of three current agency partnerships, offering actionable recommendations.
- Established efficient workflows between IT and agencies to update the website and integrate performance data.
- Aided Marketing Directors in navigating the NPP asset creation process through MLR using Veeva.
- Developed and executed a website and digital content tag strategy.
- Acted as a liaison between internal teams and external agencies to drive website refresh updates.
- Finalized omni-channel marketing performance dashboard
- Organized bi-weekly meetings for all agencies to discuss project updates and campaign performance.
The Result
- 35% reduction in media Ad spend through the strategic elimination of non-value-adding campaigns.
- 25% reduction in both project and timeline, surpassing initial expectations.
- Enhanced website traffic by a substantial 45%, reflecting the success of our omnichannel and asset and website tagging optimization efforts.
- Delivered guidance for omnichannel agency selection, content strategy direction, and full-time employee assistance.
"Sciencia brought clarity and structure to our omnichannel strategy."
“Sciencia brought clarity and structure to our omnichannel strategy. They streamlined our marketing processes and delivered clear insight into ROI.”
Lea Puronom
Sr Director, Kite Pharma
