case study
Form Bio: Content Marketing Capability Build
The Situation
Form Bio, a newly formed Gene Therapy AI software company, sought out Sciencia Consulting’s services to support building out their new marketing department. They partnered with Sciencia to help launch their new website, build a content marketing function, develop a Resource Center and provide ongoing SEO blogging support.
The Plan
- Implemented Monday.com, an integrated MarTech project management tool, to streamline operations.
- Orchestrated a content calendar spotlighting thought leadership in AI and gene therapy development.
- Engineered SEO-optimized content development systems blending PhD science writing expertise with AI tools for efficiency.
- Created Resource Center complete with whitepapers, guides and technical documentation.
- Generated customized AI images for blog using MidJourney.
- Crafted bespoke analytics dashboards for strategic insights.
- Provided invaluable support for their public relations strategy.
The Result
- Content development cost reduction of 35%
- 137% increase blog traffic versus previous year
- Average 6% organic CTR
- Generated over 50 customized AI images for blog
- Cultivated a reputable brand name and built trust within the gene therapy industry
"Sciencia built our digital content marketing function from the ground up"
“Sciencia did a fantastic job supporting our team. They built our digital content marketing function from the ground up using modern, scalable systems built for growth, resulting in streamlined operations, a 30% reduction in costs, and elevating brand and audience trust.”
Adam Weinroth
Chief Marketing Officer, Form Bio
